Our Story
Why Seashells?
Every year, millions of tonnes of seashells are discarded by the fishing industry.
Most are sent to landfill, despite being rich in nutrients and naturally antibacterial. In some parts of the world, discarded shells even alter river courses, damaging local marine ecosystems.
We saw potential where others saw waste.
Instead of letting these unloved British scallop shells go to waste, we upcycle them into an eco-friendly material—forming the basis of our distinctive Annings Seashell Soap.
“It’s not waste until it’s wasted.”
The Benefits of Seashells
Through our unique process, developed with scientists from the University of Cambridge, we unlock the hidden potential of seashells
🐚 Marine collagen for skin elasticity & hydration
🐚 Gentle exfoliation & cleansing
🐚 Naturally antibacterial
🐚 A microplastic-free alternative
The result? A longer-lasting, luxurious soap that’s as kind to your skin as it is to the planet.
Handcrafted in the UK, Naturally
Quick Fact:
The world’s first soap made with upcycled British seashells, handcrafted on Dorset’s Jurassic Coast using natural botanicals and the traditional cold-process method.
Originating from the rolling hills of Dorset’s Jurassic Coast, Annings is a family-run artisan soap maker.
With hours of careful experimentation in a Dorset soap parlour, natural recipes were perfected to blend upcycled seashells, herbs, and essential oils.
The philosophy is simple:
Use resources sparingly
Recycle endlessly
Heal, don’t harm, the earth and its oceans
Every soap bar is:
Handmade in small batches using the traditional cold-process method
Plastic-free and cruelty-free
Free from palm oil, parabens, phthalates, triclosan, and SLS
Infused with divine floral and earthy fragrances
Mini FAQ
Q: What makes Annings soap unique?
It’s the first soap to use upcycled British seashells, naturally rich in marine collagen, crafted with no plastic or synthetic additives.
Q: Is the soap suitable for all skin types?
Yes. It’s gentle, mineral-rich, and free from harsh chemicals, making it ideal for daily use.
Learn more about Why Seashells